How to Appeal to Generation Z
The Gen Z generation is a demographic cohort that comes after the Millennials and is preceding Generation Alpha. They were born between mid to late-90s and early-2010s, according to popular media and researchers. Most members are children of Generation X. They are hard-working, independent, and highly educated.
Gen Zers are independent, hard-working, and highly educated
In a time where the workforce has become more competitive, Gen Zers are a great option. Many of them don’t want to pay for expensive campus luxuries and are wary of student loan debt. Furthermore, many remember the recession and the loss of their homes and jobs. This uncertainty about the future of financial security continues to weigh heavily on the minds of Gen Zers. As a result, Gen Zers are interested in practical subjects and career paths that are easy to follow. They are also concerned with diversity and want to make sure that their colleges reflect their values. While this might sound like a negative, Gen Zers are more likely to be productive and efficient if they are given a clear path to a successful career.
The greatest concern for Gen Z is money. They are worried about paying taxes and managing debt. They are also concerned about inflation and unemployment. As a result, they are focused on improving their financial lives and getting a good job. As a result, they should be supported by society and should be encouraged to work hard to become successful.
They value collaboration
The young people of Generation Z (the children of the late 90s and early 2000s) are now entering the workplace and heading off to college. By 2020, they will make up about one-third of the US population, and their influence is expected to be significant. Although early studies show that Gen Z workers do not value collaboration as much as millennials, they do share two traits that indicate that they are more likely to thrive in an environment where collaboration is valued.
To attract Gen Z employees, managers should focus on fostering a collaborative environment in the office. For example, managers should provide ways for teams to collaborate and communicate online. Instead of requiring long meetings, managers should consider using video calls and recurring meetings to build a human connection. Because Gen Z wants to be part of a team that gets together regularly, managers should promote the idea of team bonding through social activities. They should also focus on the importance of keeping the lines of communication open, and encourage frequent communication.
For example, the Gen Zers are particularly concerned with the environment, and they want businesses to be more ethical and sustainable. They are also highly interested in social justice issues and are also interested in volunteering for nonprofit organizations. They are also highly socially-focused and believe that actions speak louder than words.
They prefer FaceTime over texting
Generation Zers are becoming the first generation to choose FaceTime over texting. As a result, their relationship with their loved ones is evolving. For instance, Kira Russell, 22, from the Jersey Shore, doesn’t text often, but she loves FaceTime. Her friends know that she’ll respond to a call before a text.
According to a study by LivePerson, 79% of millennials and Gen Zers prefer digital communication over traditional phone calls. The study surveyed 4,000 young adults in Western countries. The results show that Gen Z is comfortable communicating with friends and family through a digital medium, but resents traditional phone calls and texting.
This generation grew up with the advent of high-speed internet and has an omnipresent digital connection life. FaceTime and other digital services have allowed them to become more intimate and personal with friends and family. This generation is becoming the next wave of social influencers, and social media will be increasingly important to them as technology develops.
They value authenticity
In an age when millennials are the largest generation in history, and the upcoming Gen Z will eventually replace the baby boomers as the largest generation, it’s important to understand how to appeal to Generation Z consumers. This young audience values authenticity above all else. According to research by Bonfire Marketing, 91 percent of Gen Z consumers rate honesty as very important while brand popularity and product utility are rated below average.
To attract this group to church, you must be able to appeal to their sense of self and experience. This generation is digital natives and values family and community. They’re not interested in doctrine, and will be more receptive to the presence of LGBTQ people of color on stage. They want to see people like them, and they’ll be more likely to listen to the same kind of message.
In addition to authenticity, Gen Z values charity and cause. They are also likely to boycott brands that use deceptive marketing strategies. This means that it’s important for brands to show their social and environmental impact when marketing to this audience.