Social media stickers are a great way to remind clients that your firm and associates are active on social media. These promotional stickers are ideal for Twitter, Facebook and Instagram as well as any other social outlets associated with your business and help grow your online community.

Creating brand ambassadors with social stickers

The first thing to keep in mind when it comes to designing your social media stickers is to ensure they adhere to your brand’s branding guidelines and maintain consistency. This will ensure they have the same look and feel on every platform.

Use gifs, aesthetic imagery and templates that show rather than tell people what your products and services are all about. Stickers that are designed this way will be more recognizable, and will attract customers to click on them and engage with your content.

The Power of Social Media Stickers: How to Use Them for Your Business

Link stickers on Instagram enable you to send your audience to any external source if they click on the sticker, so it’s important to design your stories and creatives with this in mind. It’s also essential to plan your layout so your link stickers don’t obstruct important elements in the frame.

Create product stickers for your Stories

Whether you’re marketing a new launch, product promotion, or simply trying to connect with your audience, product stickers are a great way to communicate with your followers. They allow you to direct your audience to your website, product spec sheet, live chat feature and more without looking spammy or out of place.